Let’s Get Excited!
Bri went on two dates. One with Mark and the other with Jack. The dates were only two days apart but couldn’t have been more different. With Mark, Bri went to a coffee shop. They sat there for a couple of hours, compared their favorite drinks, and talked about their families. It was a nice […]
Let Your Post Work for You
When Brian decided to open his school for young writers, he had two choices. He could spend lots of time and money on renting billboards and ads on busses, or he could make his work speak for itself. His business started out slow, with only a couple of students and not enough hours to justify […]
Could You Trust a Stranger?
Greg is 28 years old. He has a successful career, a nice apartment, and a comfortable salary. The only thing missing – especially if you ask his mother – is a wife. At this point, most of Greg’s friends are married. Some even have babies. So, it’s with some cautious optimism that Greg decides to […]
Who’s on Your Mind?
Joe has a fairly successful personal training business. He has loyal clients, proven success, and a steady income. It’s not the empire he dreamed of when first starting out, but it’s by no means anything to be ashamed of. That said, Joe’s old classmate Megan has done more than just ‘okay’. Megan has gone from […]
What did you just say? – The Effects of Effective Communication
Brenda and Alec are fifteen minutes into their first date. They’ve moved past the pleasantries and are each awkwardly sipping on their drinks. Carrot juice for Alec and iced coffee for Brenda. They met through Brenda’s elderly aunt – an eccentric woman by all accounts – who swears they are perfect for each other. “Your […]
The Race is On – Approaching Your Audience
Danielle and Max are both running for student body president. With college quickly approaching, and applications nearly due, both students want something to set them apart from the crowd. They form campaigns, build strategies and the race is on. For Danielle anyways. Max doesn’t feel the need to race. He is confident he’s going to […]
Expert Advice or Advice from the Expert?
Picture this: It’s 2020 and there is a global pandemic called the coronavirus. People all over the world are on high alert. Every touch, sneeze and cough is analyzed and everyone wants to keep it from spreading. You wear masks, avoid large groups and even start working from home. Your kids haven’t been to school […]
Hello, my name is: Target Audience
“Who is your target audience?” The question stumps Al. “Girls?” he asks. The marketer shakes her head. “Young girls?” She shakes her head again. “You need to know your target audience like you would a friend.” Al laughs, the marketer doesn’t. “Personify your brand. Imagine they were sitting before you. How would they be dressed? […]
Consistency is Key
Bart sells watches. He’s been in the industry for years and has earned himself a reputation. Everyone loves Bart’s quality, luxury watches. Not only are they stylish and made with some of the most beautiful stones on the market, but they are functional as well. And now that Bart’s proved his watches are successful, he’s […]
How to: Build a Brand
Brit has an idea. After countless hours of internet research and more phone calls than any one person should have to endure, Brit has found a way to make at home eyebrow waxing easier. Her idea is strong, her business plan is thought out and as a girl herself, Brit knows there is real need […]
Is the Sale Always Your Goal?
Ryan is an avid Diet Coke drinker. He believes that the zero calorie drink is the best Cola out there and wouldn’t dare switch over to something as common as Pepsi Max. For Ryan, Diet Coke is a religion. He knows the taste like the back of his hand, drinks more than 3 cans a […]
The Do’s and Don’ts of Posting on Instagram
When it comes to digital marketing, Instagram is one of the strongest tools you have. It is a free way to reach your audience and build organic growth for your brand. However, posting on Instagram isn’t as simple as just sharing the occasional photo. Believe it or not there is right and wrong way to […]
