April 17, 2019

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers As algorithms change, it’s becoming a more trustworthy strategy Influencer marketing has become what social media was half a decade ago. Brands know they should be doing it, but not sure how to get started or even how to measure success.

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December 25, 2018

2019. End of the year. Traffic is light, half your office is on PTO, and the weather is too cold to stay outside for long. Which means it’s the perfect time to sit down at your desk and think about your Jewish, Kosher and Israel marketing strategy for 2019. And we’ve got five marketing trends for

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November 20, 2018

Chanukah and Black Friday. They go together like latkes & sour cream. That eight day Jewish holiday of lights and Chanukah gifting for friends, family and coworkers is one of the biggest shopping seasons on the Jewish retail calendar, aided in no small part to Black Friday and Cyber Monday. But standing out in an Amazon-first world

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August 14, 2018

The Growing Impact of Influencer Marketing & What You Need To Know If someone were to ask you who the most famous people on earth are you would likely put together a list of top celebrities such as Kim Kardashian, Justin Bieber, Tom Cruize, or maybe Jennifer Aniston to name a few.  Celebrity endorsements are

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July 31, 2018

Three years ago today was the last day I worked for someone else. The last day I wasn’t my own boss. Thanks University Sports Publications, Professional Sports Publications and Chayim Goldfeder for the opportunity you gave me as a kid out of college way back in 2003, and the close to 12 years experience I gained every day working there,

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