August 3, 2017

With presidential tweets, Instagram photoshopping and accusations of #FakeNews, 2017 can thus far be summed up as the Year of Social Media. These days, a well-managed Twitter or Facebook profile can help a business thrive or sink like a stone if untended. Which got us thinking – besides #Covfefe and #CashMeOusside, what other social media mistakes are

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July 6, 2017

In the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. In fact, given Whole Foods’ top-tier position in the organic, specialty foods market, a model that

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June 16, 2016

Ah, summer. A time for beaches, sun, vacations, frisbee and baseball. For the business owner, however, it’s time for summer school. The summer is the best time to refresh your marketing strategy with the information you’ve gained from the past six months. What’s worked? What hasn’t? What are you dropping? What are you increasing? You’ve

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June 26, 2015

​One of the biggest things these days is having a website that is mobile friendly, especially after Google’s recent search algorithm update that changed the game for websites that are not optimized for mobile. In fact, way back in 2013, 46% of searchers used mobile exclusively to research a product or company. Today, mobile traffic

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May 13, 2015

Does it make a sound? One thing I can tell for sure is that many of the readers of this blog, and my Facebook, Twitter and LinkedIn pages choose ESPN over Sports Illustrated for their online sports news. That isn’t very surprising for a number of reasons: 1. ESPN is, according to its slogan, “The

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