Creating a Jewish or Kosher Brand Identity
Creating a strong brand identity is crucial for the success of any business, including Jewish and Kosher brands. A brand identity is the personality, values, and visual elements that distinguish a brand from its competitors and resonate with its target audience. In this article, we will explore how Jewish and Kosher brands can create a […]
The Benefits of Hiring an Experienced Digital Marketing Agency
An experienced digital marketing agency is a company that provides a wide range of services to help companies increase their online visibility, reach and engage with their target audience through various digital marketing channels such as SEO, social media marketing, PPC, and email marketing. An experienced firm will have a team of specialists with a […]
9 Key Digital Marketing Trends for 2023
As in fashion, trends in digital marketing come and go; some quietly return to the big door, and some fall completely into oblivion. However, how to stay on trend in 2023? Are we going to satisfy our users with just pretty photos on Instagram, or will we need to take it a step further? Do […]
Clear Marketing & SMART Goals
Having a clear marketing strategy and smart goals are crucial for any business, but it is especially important for businesses that operate in the B2C (business-to-consumer) space. A B2C business is one that sells products or services directly to individual consumers, rather than to other businesses. Some examples of B2C businesses include retail stores, online […]
Smart Marketing – Building the Right MarTech Stack
Smart marketing is all about using technology to improve the efficiency and effectiveness of your marketing efforts. One key aspect of smart marketing is building the right MarTech stack – a collection of marketing technology tools that can help you automate, optimize, and analyze your marketing campaigns. When it comes to building your MarTech stack, […]
Let’s Get Excited!
Bri went on two dates. One with Mark and the other with Jack. The dates were only two days apart but couldn’t have been more different. With Mark, Bri went to a coffee shop. They sat there for a couple of hours, compared their favorite drinks, and talked about their families. It was a nice […]
Let Your Post Work for You
When Brian decided to open his school for young writers, he had two choices. He could spend lots of time and money on renting billboards and ads on busses, or he could make his work speak for itself. His business started out slow, with only a couple of students and not enough hours to justify […]
Could You Trust a Stranger?
Greg is 28 years old. He has a successful career, a nice apartment, and a comfortable salary. The only thing missing – especially if you ask his mother – is a wife. At this point, most of Greg’s friends are married. Some even have babies. So, it’s with some cautious optimism that Greg decides to […]
What did you just say? – The Effects of Effective Communication
Brenda and Alec are fifteen minutes into their first date. They’ve moved past the pleasantries and are each awkwardly sipping on their drinks. Carrot juice for Alec and iced coffee for Brenda. They met through Brenda’s elderly aunt – an eccentric woman by all accounts – who swears they are perfect for each other. “Your […]
The Race is On – Approaching Your Audience
Danielle and Max are both running for student body president. With college quickly approaching, and applications nearly due, both students want something to set them apart from the crowd. They form campaigns, build strategies and the race is on. For Danielle anyways. Max doesn’t feel the need to race. He is confident he’s going to […]
Expert Advice or Advice from the Expert?
Picture this: It’s 2020 and there is a global pandemic called the coronavirus. People all over the world are on high alert. Every touch, sneeze and cough is analyzed and everyone wants to keep it from spreading. You wear masks, avoid large groups and even start working from home. Your kids haven’t been to school […]
Hello, my name is: Target Audience
“Who is your target audience?” The question stumps Al. “Girls?” he asks. The marketer shakes her head. “Young girls?” She shakes her head again. “You need to know your target audience like you would a friend.” Al laughs, the marketer doesn’t. “Personify your brand. Imagine they were sitting before you. How would they be dressed? […]
