Let Your Post Work for You
When Brian decided to open his school for young writers, he had two choices. He could spend lots of time and money on renting billboards and ads on busses, or he could make his work speak for itself. His business started out slow, with only a couple of students and not enough hours to justify […]
Could You Trust a Stranger?
Greg is 28 years old. He has a successful career, a nice apartment, and a comfortable salary. The only thing missing – especially if you ask his mother – is a wife. At this point, most of Greg’s friends are married. Some even have babies. So, it’s with some cautious optimism that Greg decides to […]
Expert Advice or Advice from the Expert?
Picture this: It’s 2020 and there is a global pandemic called the coronavirus. People all over the world are on high alert. Every touch, sneeze and cough is analyzed and everyone wants to keep it from spreading. You wear masks, avoid large groups and even start working from home. Your kids haven’t been to school […]
5 Social Media Mistakes Your Business Must Avoid
With presidential tweets, Instagram photoshopping and accusations of #FakeNews, 2017 can thus far be summed up as the Year of Social Media. These days, a well-managed Twitter or Facebook profile can help a business thrive or sink like a stone if untended. Which got us thinking – besides #Covfefe and #CashMeOusside, what other social media mistakes are […]
Three Ways Kosher Companies Can Beat Amazon and Whole Foods
In the age when millions of customers purchase and receive electronics, clothing, furniture and groceries (kosher and not) within hours from Amazon, the kosher food industry will not be immune to the repercussions of Amazon’s purchase of Whole Foods. In fact, given Whole Foods’ top-tier position in the organic, specialty foods market, a model that […]
