Email Marketing Innovations and Trends You Want to Know About in 2023
Email marketing is the most cost-effective and time-efficient way to sell products and services. It’s also one of the most effective ways to build your business, brand recognition, and connections. The upcoming year will propel email marketing innovation that marketers of today can’t even imagine – these innovations and trends will have a huge impact on email marketing in 2023.
1. Using Artificial Intelligence
Improved Artificial Intelligence (AI) software tools will automate the email marketing process, eliminating the need for marketers to edit, create, and update emails. Automated emails will be created in a matter of seconds via AI-based software that can read and evaluate leads, automatically creating targeted emails. AI systems may also go beyond just automating email content creation; they’ll decide which campaigns to run and when they should be based on unique factors such as relationship value or existing online behaviors.
2. Using Personalized Messaging
Another trend for email marketing in 2023 is the use of personalized messaging. Personalized transactional messages will be sent to customers based on their preferences and buying habits. For example, suppose your customers buy a certain product but don’t return it to make another purchase. You can send personalized messages with incentives or discounts to get them back on-site and onto the checkout page. This can be done by tailoring the product recommendations based on their previous buying behavior and preferences. Additionally, you can personalize your transactional emails with different content depending on whether they are signed in or not or if they’ve purchased products.
3. Using Automated Email Marketing via Virtual Assistants
The rise of VAs will make email marketing in 2023 much more efficient. Virtual Assistants (VAs) can follow up with customers, send them emails, and answer phone calls – all without human help. In this day and age, humans are expensive; seeing VAs in action is much more cost-effective than hiring a human assistant. As more businesses use VAs for personal and business tasks, it becomes easier for businesses to ensure that A/B testing is being done on these emails to measure their performance when sending them out. It also enhances eCommerce email marketing.
Given the vast number of email marketing trends in the upcoming year, it’s clear that email marketing is not going anywhere. It’s only getting more advanced. Technology will greatly affect how marketers and businesses reach out to their audiences. Hence, all marketers need to know what marketing technologies are being used and where they’re headed.