January 21, 2021

Joe has a fairly successful personal training business. He has loyal clients, proven success, and a steady income. It’s not the empire he dreamed of when first starting out, but it’s by no means anything to be ashamed of. That said, Joe’s old classmate Megan has done more than just ‘okay’. Megan has gone from

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January 7, 2021

Brenda and Alec are fifteen minutes into their first date. They’ve moved past the pleasantries and are each awkwardly sipping on their drinks. Carrot juice for Alec and iced coffee for Brenda. They met through Brenda’s elderly aunt – an eccentric woman by all accounts – who swears they are perfect for each other. “Your

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December 24, 2020

Danielle and Max are both running for student body president. With college quickly approaching, and applications nearly due, both students want something to set them apart from the crowd. They form campaigns, build strategies and the race is on. For Danielle anyways. Max doesn’t feel the need to race. He is confident he’s going to

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December 6, 2020

Picture this: It’s 2020 and there is a global pandemic called the coronavirus. People all over the world are on high alert. Every touch, sneeze and cough is analyzed and everyone wants to keep it from spreading. You wear masks, avoid large groups and even start working from home. Your kids haven’t been to school

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November 15, 2020

“Who is your target audience?” The question stumps Al. “Girls?” he asks. The marketer shakes her head. “Young girls?” She shakes her head again. “You need to know your target audience like you would a friend.” Al laughs, the marketer doesn’t. “Personify your brand. Imagine they were sitting before you. How would they be dressed?

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