June 21, 2020

One of the toughest parts of coming up with a marketing strategy is defining your ‘why’. Your ‘why’ is a combination of what makes you different and who you are marketing to. It is the reason that you are doing what you do. Your ‘why’ will be the thing to help you identify the market

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June 7, 2020

Marketing is essential today. It is one of the most influential tools that any small business could have. It is not enough to run an ad in a paper or rely on word of mouth anymore. Today, audiences are more educated, more prestigious and more demanding. People want to see results, proof and success. Finding

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May 21, 2020

With social media taking over the digital world, marketers and advertisers continue to find themselves facing new challenges and opportunities. If once, print advertising was somewhat straightforward, then today, the endless options and strategies have left many wondering whether taking that traditional route is best for them. Digital marketing has become a dynamic business. Many

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May 4, 2020

Coronavirus has had unspeakable effects. More than just the health scares that come along with the pandemic, the unemployment rate has gone through the roof. Companies all over the globe are looking for creative ways to keep their businesses alive. In a time like this, maintaining a strong social media presence is as important as

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April 7, 2020

With Pesach a few days away, it’s comforting to put your head down and take a much-needed holiday break from the COVID-19 fallout. But eight days, four cups of wine and dozens of meals later, what’s next? What should you prepare for? Like many Jewish small businesses, thinking digital was always an afterthought; the appeal of

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