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Influencer Marketing: Do They Really Influence Anyone or Anything?

“While influencers are about follower numbers, thought leaders are about expertise and knowledge.”

Influencer Marketing vs. Thought Leader Marketing

This article really outlines the benefits of influencer marketing which is the latest marketing fad for brands in 2018.
Brands should be aligning themselves with the right people that they feel can help their business.
They just have to make sure they are doing it the right way.
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