The Dos & Don’ts of E-Commerce Digital Marketing

Dos and Donts of Ecommerce Marketing scaled

Digital marketing for eCommerce can be a tricky balance between getting your products and services in front of as many people as possible while also ensuring that you’re targeting the right audience and providing them with a personalized experience. It’s essential to research and understand your target market and what digital marketing strategies will work […]

Let’s Get Excited!

Let's Get Excited!

Bri went on two dates. One with Mark and the other with Jack. The dates were only two days apart but couldn’t have been more different. With Mark, Bri went to a coffee shop. They sat there for a couple of hours, compared their favorite drinks, and talked about their families. It was a nice […]

Let Your Post Work for You

Let Your Post Work for You

When Brian decided to open his school for young writers, he had two choices. He could spend lots of time and money on renting billboards and ads on busses, or he could make his work speak for itself. His business started out slow, with only a couple of students and not enough hours to justify […]

Could You Trust a Stranger?

Could You Trust a Stranger?

Greg is 28 years old. He has a successful career, a nice apartment, and a comfortable salary. The only thing missing – especially if you ask his mother – is a wife. At this point, most of Greg’s friends are married. Some even have babies. So, it’s with some cautious optimism that Greg decides to […]

The Race is On – Approaching Your Audience

The Race is On - Approaching Your Audience

Danielle and Max are both running for student body president. With college quickly approaching, and applications nearly due, both students want something to set them apart from the crowd. They form campaigns, build strategies and the race is on. For Danielle anyways. Max doesn’t feel the need to race. He is confident he’s going to […]

Expert Advice or Advice from the Expert?

Expert Advice or Advice from the Expert?

Picture this: It’s 2020 and there is a global pandemic called the coronavirus. People all over the world are on high alert. Every touch, sneeze and cough is analyzed and everyone wants to keep it from spreading. You wear masks, avoid large groups and even start working from home. Your kids haven’t been to school […]

Hello, my name is: Target Audience


“Who is your target audience?” The question stumps Al. “Girls?” he asks. The marketer shakes her head. “Young girls?” She shakes her head again. “You need to know your target audience like you would a friend.” Al laughs, the marketer doesn’t. “Personify your brand. Imagine they were sitting before you. How would they be dressed? […]

Consistency is Key

Consistency is Key

Bart sells watches. He’s been in the industry for years and has earned himself a reputation. Everyone loves Bart’s quality, luxury watches. Not only are they stylish and made with some of the most beautiful stones on the market, but they are functional as well. And now that Bart’s proved his watches are successful, he’s […]

Defining Your ‘Why’

Defining Your 'Why'

One of the toughest parts of coming up with a marketing strategy is defining your ‘why’. Your ‘why’ is a combination of what makes you different and who you are marketing to. It is the reason that you are doing what you do. Your ‘why’ will be the thing to help you identify the market […]

Who, What, Where, When and Why You Need Marketing

Handle your Business online

Marketing is essential today. It is one of the most influential tools that any small business could have. It is not enough to run an ad in a paper or rely on word of mouth anymore. Today, audiences are more educated, more prestigious and more demanding. People want to see results, proof and success. طول […]

My Last Day – What’s Holding You Back?

Like a Boss

Three years ago today was the last day I worked for someone else. The last day I wasn’t my own boss. Thanks University Sports Publications, Professional Sports Publications and Chayim Goldfeder for the opportunity you gave me as a kid out of college way back in 2003, and the close to 12 years experience I gained every day working there, […]